Modo
Bringing food delivery options together to compare restaurants, prices, and delivery times.
- Services
- User research
- User Interface Design
- Analysis
- Industry
- eCommerce & Retail
- Location
- UAE, Gulf
- Timeline
- 2021
Overview
MODO is a food delivery comparison and restaurant discovery platform. It helps users compare delivery fees and estimated arrival times across restaurant-owned services and third-party delivery apps. Users can also discover restaurants and reserve dining tables directly through the platform.
Context
Ordering food often requires switching between several apps to compare prices, fees, and delivery times. MODO aimed to simplify this process by bringing the available options into one place.
The platform was designed to:
- Help users quickly identify the most affordable or fastest delivery option.
- Redirect users to their preferred delivery service through trackable affiliate links.
- Allow users to compare restaurants and reserve tables.
- Support a revenue-sharing model through affiliate partnerships.
Target Audience
MODO targets busy, tech-savvy adults who frequently order food and value convenience, affordability, and fast delivery. These users already compare multiple platforms and need a quicker way to find the best option.
Healthy eaterClear ingredients, dietary filters and genuinely healthy choices.
FrustrationIncomplete nutritional information and misleading “healthy” labels.
TraitsHealth-conscious, disciplined, selective, routine-driven.
Social ExplorerRestaurant discovery by mood or occasion, and easy booking.
FrustrationGeneric recommendations and difficulty coordinating with others.
TraitsSociable, adventurous, spontaneous, visually driven.
Busy ProfessionalFast discovery, reliable delivery times and effortless reordering.
FrustrationToo many choices, complicated checkout and unexpected delays.
TraitsTime-poor, practical, decisive, loyal to reliable options.
Design Approach
The design process focused on understanding how users search, compare, and select food delivery or dining options. The experience was structured to make information easy to scan, reduce unnecessary steps, and help users move confidently from discovery to ordering or booking.
Challenge
The main challenge was accessing consistent and up-to-date information from multiple delivery platforms and restaurants. MODO needed to present this content clearly while accounting for differences in pricing, delivery estimates, and availability.
Proposed Solution
MODO’s experience was built around four key features:
- Unified search and comparison: Users can search for a meal or restaurant and compare delivery fees and estimated times across available services.
- One-click redirection: Once users select an option, they are taken directly to the relevant delivery app to complete their order.
- Current pricing and delivery estimates: Updated information helps users make decisions based on the latest available options.
- Flexible table reservations: Users can book a restaurant table and include details such as party size, seating preferences, and special requests.
By combining food delivery comparison, restaurant discovery, and table reservations, MODO creates a simpler and more convenient decision-making experience.
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