UX audit & UI/UX design
If users are confused, they leave
Our UX audit and UI/UX designing services fix flows, simplify interfaces, and design products people don't need tutorials for.
What a UX audit changes
- Six items competing to be the primary actionOne obvious next action
- Labels written from the database outwardsLabels in the user’s words
- Errors that appear after submittingValidation as you type
- A tour nobody finishesNo tour needed
You had a problem. Now you don't.
Before
Nobody reads the onboarding. Nobody watches the tour. If the first screen does not make the next action obvious, users do not file a complaint — they close the tab, and the number you see is a conversion rate with no explanation attached.
After
We find where people give up, why they give up there, and what to change. Then we design it, prototype it, and test it with real users before it becomes a sprint.
What we do
UX audit
A structured review of your product against how people actually behave, ending in a prioritised list of problems ranked by what fixing each is worth.
- Heuristic and accessibility review
- Funnel and drop-off analysis
- Prioritised findings with effort estimates
User research
Interviews and usability sessions with your actual users, so decisions rest on what people did rather than what the loudest person in the room believes.
- Usability testing
- Interviews
- Analytics review
UI/UX design
Flows, wireframes, and interfaces designed for the job the user came to do — then prototyped so they can be tested before they are built.
- Information architecture
- Interactive prototypes
- Visual design
Design systems
Components, tokens, and rules that keep the product coherent as it grows, and let engineers build screens without redesigning them first.
- Component libraries
- Design tokens
- Accessibility built in
Accessibility
WCAG conformance treated as design work rather than a remediation ticket: contrast, focus order, keyboard paths, and screen-reader semantics.
How it works
- 01
Understand
We learn the product, the users, and the numbers — then watch real people use it. The gap between the three is usually where the answer is.
- 02
Diagnose
Findings written down, ranked by impact against effort, with the evidence attached so the list can be argued with rather than taken on trust.
- 03
Design and validate
The high-impact changes designed, prototyped, and tested with users before anyone commits engineering time to them.
Client Testimonials
Verified reviews from our clients on Clutch.
Within 60 days of launch, the app ranked #9 on all categories combined and #1 in the Business category in the App Store with over 250,000 installs. Developers at Blink22 were highly-proficient, handling all difficult integrations with grace and friendliness.
Blink22 has helped to improve development capabilities. They hold themselves to high standards, which has enabled successful collaboration. Upon joining the engineering board, they have augmented resources to help execute the platform.
Thanks to Blink22, the company expedited the delivery of their key projects and accelerated the integration of new payment methods. The team's flexibility, agility, and structured way of working made the process seamless.
Sami LoualiFormer EVP, Jumia Group
They delivered everything perfectly on time, and their response rate was exceptional — usually within minutes through any channel of communication. What impressed us most was their commitment and highly competent team. Everything was perfect.
The communication has been exceptional. We have worked with other teams in the past, and Blink has been far superior. They meet deadlines, communicate well, and are kind and easy to work with!
Rex DuvalCo-Founder & CEO, Nookly
The quality of the product was a testament to how well the team works, it was such a short period of time but they were able to achieve amazing results. The team is very agile, punctual and extremely professional.
Mariam Al MarriFounder, Boom
What we work in
Design
Figma · FigJam · Design tokens
Research
Usability testing · Interviews · Session replay
Analytics
GA4 · Contentsquare · OpenReplay
Stuff you'd normally have to email us about
A written, prioritised list of problems, each with the evidence behind it and an estimate of what fixing it takes. Not a slide deck of opinions — a document your team can work from, whether or not we do the design.
Yes, and we would rather. Replacing a design system is expensive and rarely the actual problem. Where the system is genuinely in the way, we will say so and show why.
Both, and we would rather not do the second without some of the first. Even five usability sessions change what gets designed; skipping them means designing against assumptions.
We agree the metric before designing — completion rate on a flow, time to first action, support tickets on a feature. Then we instrument it and check afterwards.
Latest from the blog
Ready to find out where users give up?
Tell us where the numbers look wrong. We'll tell you what an audit would cover.
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