NICKLpass: Simplifying News for All's image

NICKLpass: Simplifying News for All

NICKLpass is a fast-growing paid news aggregation app that allows businesses to access premium content from over 100 major news publications with a single sign-on and just one payment.

Challenge

Rising popularity and a growing user base pushed NICKLpass to simplify its news aggregation platform to maintain market share.

They began looking for an app developer to make their paid news subscription app more user-friendly and to reduce the steps required to interface with the publications. But this needed to be done quickly and within a fluid project scope to satisfy the stakeholders.

Solution

In order to meet and exceed the detailed technical requirements and an ambitious timeline, the Blink22 team established a flexible development strategy.

This approach factored in potential design changes and ensured that the application development team could deliver an exceptional result on time and on budget, even if the rules changed.

Outcome

NICKLpass's paid news aggregation application was successfully optimized to be smoother, more user-friendly, and available on iOS, Android, and as a Chrome extension.

Now, the app can handle an increased user volume with a beautiful design and smooth loading.

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