Sharwa: Group Shopping Simplified
Sharwa is a leading social commerce app in the MENA region that allows consumers to save money on everyday household products using group buying.
Sharwa is committed to providing affordability, ease of use, and convenience for MENA region customers.
Customers can use the app on the web or their Android device to buy items in bulk with friends and family.
Challenge
Many of the ideal end users are unfamiliar with group buying and are likely not tech-savvy, so the primary focus for Sharwa was to solidify the product-market fit for the application.
Since the core feature of Sharwa is a group buying option, the app build-out was fundamentally different from most e-commerce app models on the market.
The addition of an extremely tight deadline forced Sharwa to search for app developers that could deliver a fully-fledged e-commerce and social commerce app with a scalable infrastructure.
Solution
The cross-functional software development team at Blink22 worked together to meet the challenging deadline without sacrificing quality or performance from conception to launch.
The Android app development team used an extensive tech stack and bulk script writing on both the front and back end of the project to achieve smooth functionality and integration.
AWS CDK was selected to build an infrastructure that is able to support a huge volume of traffic and process multiple background jobs simultaneously.
Outcome
Sharwa is the best way to save money on your everyday household needs.
The Android app was launched with a solid infrastructure foundation and quickly gained traction, with over 100k + downloads after the initial launch.
An additional web app was developed in just four sprints with three engineers and is set to support users who prefer desktop.
